Create a Thriving Veterinary Practice That Runs Without You… While Delivering the Highest Level of Care For Your Patients Without Working 70+ Hour Weeks
Trusted by 800+ Veterinary Professionals & Practices
-
Senior Veterinarian
-
Dr. Sam Rooke
Practice Owner , Greenvale Animal
Hospital in Melbourne -
Dr Samantha Bicknell
Hospital Director
King Street Veterinary Practice -
Stuart Burrough
Founder & Director,
Vet Marlborough -
Dr Stephen Cooper
Hospital Practice Owner
Wanneroo Veterinary -
Dr. Matt O Donnell
Practice Owner
Northern Illawarra Veterinary Hospital -
Dr. Olivia Dyer
Practice Leader
Taringa Vet Surgery
800+
Professionals & Practices Transformed
75%
Average Increase In Staff Retention
120%
Average Increase In Net Profitability
650+
Combined Years in Veterinary Practice and Business
A Must Read Message For Overwhelmed Veterinary
Practice Owners…
Dear Veterinary Practice Owner or Manager,
Are you overwhelmed trying to manage your veterinary practice?
Do you wonder how to keep your staff motivated?
Do you think working more is the only way to earn more?
If so, then you have travelled the road to what we call a “chaotic clinic”.
Thousands of veterinary practice owners face this same problem...
You probably started excited and full of ideas about running your dream veterinary practice.
But now you're dealing with HR headaches, staff retention issues, low profitability, and a toxic work culture.
It makes you dread going to work.
You’re not alone. We've helped over 800+ practice owners and managers just like you.
Until now, you haven't had a proven system designed by veterinary professionals for veterinary professionals to build a profitable and enjoyable practice.
But that changes today…
My name is Dr Gary Turnbull.
I've been a veterinary practice owner for 21 years and a Co-Director of Lincoln Institute of Veterinary Business for over a decade.
With my business partners, we've developed a unique system to help veterinary practice owners double their profits in 12 - 36 months.
This has nothing to do with…
Hiring expensive consultants who don’t understand your specific challenges…
Implementing complicated software that disrupts your practice…
Sacrificing patient care to increase profitability…
Our approach is different. It's designed by veterinarians, for veterinarians, and focuses on practical, actionable steps to transform your veterinary practice without the usual pitfalls.
We've Grown From $1.3M to $2.3M
The system Gary & the team have given us has helped me take the practice from $1.3million to $2.3million in revenue in just 24 months
Scott Drummond
GIVC
Just Imagine A World Where You:
Have time to relax and enjoy life with your family, without feeling guilty or stressed about the practice…
Feel like you’re working in a supportive and energising place, with a happier and more committed team…
Enjoy clients who trust and appreciate you more than ever, and feeling amazing knowing you're making a real difference in their lives...
Stop constantly worrying about the practice’s finances, and confidently plan for the future, knowing you have the resources to grow and improve your services…
… and much more!
Trusted by 800+ Veterinary Professionals & Practices
If you think this sounds too good to be true, then I encourage you to read on.
This page explains why we’re different from any other program or consultant in Australia and New Zealand.
You’ll also discover what to expect when you join our Lead to Succeed Program and how to book a private, and confidential 30-minute ‘4 Pillar Profit Audit’ with us.
During these audit calls, we often uncover $25,000 of additional profit that can be rapidly unlocked in our client's practices.
And we’ll show you how our clients are doubling their practice profits without becoming slaves to their businesses.
If you’re ready to end the chaos, then I invite you to click the button below to book your free audit today.
To Your Success,
Trusted by 800+ Veterinary Professionals & Practices
Hear What Our Members Have To Say
“We’ve doubled our profits, pay our staff better, and have a fantastic team – it’s a joy to come to work”
Dr Antony Kery
Principal Veterinarian, Struggletown Animal Hospital
“I can deal with issues as they come up, it’s made being a practice owner a whole lot enjoyable”
Dr Ralph Hudson
Part Owner, PETstock VET
“The cost shouldn’t be a barrier because it’s repaid many times over”
Stuart Burrough
Founder & Director, Vet Marlborough
“It’s changed my life, seeing my team grow, and my PRACTICE IS PROFITABLE!!”
Dr Carolyn Bird
Owner, Mayfair Veterinary Clinic
“It’s okay to make a 20% profit”
Dr Christine Prendergast
Principal, Curtis Street Vets
“Our business is better than ever, really exciting times ahead”
Dr Stephen Cooper
Owner, Wanneroo Veterinary Hospital
“Our culture in our clinic is amazing now, we all enjoy going to work”
Dr Sandra Hodgins
Practice Principal, Summerhill Village Vet
“I don’t know anyone who’s tried Lincoln Institute and regretted it”
Lorelle Barrett
Regional Adviser, Ministry for Primary Industries
Trusted by 800+ Veterinary Professionals & Practices
After Working Closely With Over 800+ Practices, We’ve Uncovered The 3 Root Causes Of “Chaotic Clinic.”
After running my own practice, I was constantly sick and tired of:
Dealing with unmotivated staff (even cleaning their dishes in the staff kitchen was a BIG ask)
Working 70+ hours a week and missing out on raising my kids
If I wanted to make more, it meant working more
That’s only a fraction of it — EVERY day felt like “Groundhog Day.”
As a veterinarian, you go to college, get a job, work your way up, and then set up your practice.
But here’s what you’re NOT shown:
Secret #1
How To Manage People Effectively:
If you're like me, and most veterinarians I know, conflict is tough to handle.
You want to keep everyone happy but end up pleasing no one. The practice is filled with dissatisfied, unmotivated staff. You're not taught how to set expectations, hold people accountable, or resolve conflicts constructively.
Secret #2
How To Build Effective Systems & SOPs To Increase Profitability
During your years of training to become a veterinarian, does anyone show you how to create a “profitable patient protocol”?
This one SOP gives your staff the confidence to treat patients in a 100% patient-centred way while boosting the business's profitability. There are hundreds of systems and SOPs you’re likely missing which make your practice run like a well-oiled machine.
Secret #3
Switch From Operating In The Business To Operating On The Business
No one teaches you how to lead a team, manage finances, or build systems that allow your business to run profitably without you. You become the bottleneck, stuck in daily operations, unable to step back and grow your veterinary practice.
Our team cumulatively has over 650 years experience growing veterinary practices, and we’ve discovered it all boils down to this one thing…
Your leadership.
Why? Because any business is constrained by the ability of its leader.
You
The Business Leader
Finds & Retains The Team To Bring The Vision & Plan To Life
Creates The Systems & Plan To Hit Revenue & Profit Targets
Ensures The Business is A Profitable Machine & Reaps Rewards of Being A Business Owner
Leadership flows into the rest of the business. If that link is broken… the whole machine is broken.
You might think, “I’m not a natural leader” or “I’m more introverted.”
I get it because I and over 800+ veterinary practices and professionals thought the same.
We’ve developed a proven, evidence-based program tailored for veterinary practice owners.
It’s designed to take you from struggling veterinary business owner (or manager) to confident leader running a successful practice which runs at 20%+ net profitability
Trusted by 800+ Veterinary Professionals & Practices
How Lead to Succeed Helps You Avoid The “Chaotic Clinic” & Build A Stress-Free Highly Profitable Practice
We increased our profits by 79.3%
We have increased our profits by 79.3% on a year-to-year comparison. The small and simple changes implemented have had an effect beyond my expectations.
Karen Bearpark
Adelaide Plains Veterinary Surgery
Lead to Succeed is built around our 4 Pillar Profit System.
It helps you overcome anxiety, overwhelm, and overwork to run a thriving, efficient, and profitable veterinary practice.
After mentoring more than 800+ veterinary professionals and practices, we’ve created a proven, evidence-based program tailored for veterinary businesses.
Our program guides you in mastering the four key areas of leadership that drive success.
With this, your team stays motivated, your clients are satisfied, and your practice runs smoothly—even while you’re sipping a piña colada on a long-awaited holiday with your family 😉.
The Old Way
The Hard Work Way
1
Set Up A Practice
2
Work 70+ Hours A Work
3
Act As The HR Manager
4
Overlook All The Admin
5
Deal With Staff Conflicts
6
Try To Make Everyone Happy
7
Barely Break Even
The New Way
The Easy Way
1
Become a Leader in Your Business
2
Find & Retain The Right Team
3
Find & Retain The Right Team
4
A Profitable Practice Which Runs Without You
Trusted by 800+ Veterinary Professionals & Practices
5 Steps To Lead To Succeed
Step #1
Claim Your Free ‘4 Pillar Profit Audit’
Take the first step to having a veterinary practice where your team is driven, your clients are thrilled, and profits are more than you’ve ever imagined. In this 30-minute ‘4 Pillar Profit Audit’, we’ll explore your unique goals, assess your current situation, and lay the foundation for a personalised plan that transforms your practice.
Step #2
Get Your Tailored Leadership Roadmap
Once we’re clear on where you’re at and your unique goals, we map out the precise steps to take your veterinary practice to the next level.
Step #3
Discover If You Qualify
We only work with veterinary practice owners and managers serious about doubling their practice profits and boosting staff retention. At the end of your audit, if we believe you're ready to join the other 800+ practices, we’ll invite you to become a member of our exclusive Lead to Succeed Program.
Step #4
Receive Ongoing Business & Leadership Coaching
Elevate your veterinary practice with continuous support and guidance. Our expert veterinary business leadership coaching ensures you stay on track, adapt to challenges, and keep your team motivated
Step #5
Become A Veterinary Practice Leader
Step into your veterinary practice every morning excited for the day as you're not working 70+ hours a week and barely breaking even but instead, you're working less because your team has grown their capabilities - not only is your practice highly recognised for patient care, it’s one of the best places to work.
If having a veterinary practice which not only excites you to work in but hits profit margins of 20%+ then click the button below…
Trusted by 800+ Veterinary Professionals & Practices
What Our Members Are Saying About Us
“I didn’t view myself of a natural manager… Lincoln has an amazing way of taking you through that journey and fitting it altogether”
Dr Kristen Dennis
Senior Veterinarian , Latrobe Veterinary Group
“Lincoln guided me on how to get the best out of a team”
Dr. Matt O Donnell
Founder, Northern Illawarra Veterinary Hospital
“I wish we had this at university, it’s been a long and rocky road before Lincoln Institute”
Dr Samantha Bicknell
Hospital Director, King Street Veterinary Practice
“Lincoln has opened up my world to the resources and tools available to deal with stressful situations that come with running a veterinary practice”
Dr Olivia Dyer
Practice Leader, Taringa Vet Surgery
“I feel confident going forward knowing that I’m running a practice right”
Dr Elizabeth Young
Business Manager, West Queensland Bedley Hospital
“Lincoln Institute has taught me things I wouldn’t have access to unless I learn through trial and error”
Dr Sam Rook
Practice Owner , Greenvale Animal Hospital in Melbourne
Trusted by 800+ Veterinary Professionals & Practices
WHAT’S INSIDE LEAD TO SUCCEED:
Everything You Need To Lead A Thriving Veterinary Practice..
The Lead to Succeed Program gives veterinary business owners and practice managers the education, systems, community, and coaching to transform into extraordinary veterinary business leaders.
Completely tailored for leaders at the helm of a veterinary practice, Lead to Succeed is the business education you never received in veterinary school.
It provides you with the proven, step-by-step process to lead and grow your veterinary practice, supported through coaching, science-based education, and simple tools and systems to plug into your business.
Here’s what you’ll get:
Personalised Leadership Development: Transform your natural veterinary skills into leadership qualities that inspire your team.
Real-World Business Strategies: Discover practical strategies from real-world case studies that apply to your daily operations.
Expert-Led Live Sessions: Engage with experienced veterinarians and business leadership mentors in live sessions addressing core practice management challenges.
Interactive Learning Modules: Dive into modules designed to make complex concepts easy to understand and implement.
Peer Networking Opportunities: Connect with other veterinary professionals to share experiences and network.
On-the-Job Tools and Resources: Access tools and resources to start improving your veterinary practice’s operations and team dynamics right away.
Continuous Access to Learning Materials: Enjoy ongoing access to course materials to revisit lessons and strategies as your practice evolves.
Take the first step toward growing a successful and profitable veterinary practice. Click the button below to apply to enrol in Lead to Succeed.
Trusted by 800+ Veterinary Professionals & Practices
The Only Leadership Program
Designed By Veterinary Professionnals,
For Veterinary Professionals
The Only Leadership Program Designed By Veterinary Professionnals, For Veterinary Professionals
This is unlike ANYTHING you've seen before.
After working with thousands of veterinary practices across Australia and New Zealand, we noticed most had taken courses or tried expensive consultants before. But nearly all of them failed to make it work.
Why? Because they were taught by people without real-life experience, and the programs were all theory with no practical application.
So, we designed our ‘4 Pillar Profit System’ to solve this problem.
Our unique model includes:
10% instruction
20% reflection
70% on-the-job application
This way, we can double your practice's profits in 12 - 36 months.
Allowing you to see deep transformations and results in a short period of time …
You’ll feel in control and confident on where your veterinary practice is going
Your staff will feel motivated, inspired, and autonomous
Your practice will be finally running smoothly
And your profits will be increasing
Having worked with 800+ veterinary practices and professionals…
We’re confident we can help you to reclaim control of your practice, people, and profits.
Click the button below to get started with a Free '4 Pillar Profit Audit' to see how we can help you and your veterinary practice.
Trusted by 800+ Veterinary Professionals & Practices
By Following Our Proven Approach, You’ll Have:
A motivated and proactive veterinary team reducing your daily stress and workload
Significant increases in profitability, allowing for investments in new technology and staff
More time to spend with family, improving your work-life balance
Happier and more loyal clients leading to a steady increase in patient visits and referrals
Recognition as a leading veterinary practice in your area, attracting top talent and earning a stellar reputation in your community
We walk you through establishing the four critical pillars essential for a thriving veterinary practice.
Miss just one of these pillars, and achieving a profitable and self-sustaining business remains a dream.
But with them?
You’ll build a veterinary practice that exceeds your ambitions—growing profitably and finally giving you the work-life balance you deserve.
Trusted by 800+ Veterinary Professionals & Practices
Meet The Team Providing A Decade of Evidence-Based Education &
Support to 800+ Veterinary
Practices & Professionals
Meet The Team Providing A Decade of Evidence-Based Education & Support to 800+ Veterinary Practices & Professionals
Unlike other consultants or business programs with no real-life experience running a veterinary practice, our program mentors have built their
own practices from the ground up.
They have managed and solved medical and business crises in the consult room.
With over 650 years of experience in our team and having helped over 800+ veterinary professionals and practices, they have answers to every HR, team, client, patient, and financial problem.
They're with you every step of the way, guiding you on your journey to building a profitable veterinary practice that doesn't enslave you.
Dr Michael Powell
Dr Michael Powell is a veterinarian, business thought leader and Co-Director at Lincoln Institute of Veterinary Business. Highly regarded for his expertise in organisational leadership, non-clinical skills and business strategic development, Michael is also the former owner of an award-winning ASAV Hospital of Excellence with industry-leading profitability.
Dr Gary Turnbul
Dr Gary Turnbull is a veterinarian, international speaker, Director of East Port Veterinary Hospital, a multiple award-winning ASVA Accredited Hospital of Excellence, and a Co-Director at Lincoln Institute of Veterinary Business. Gary is a highly recognised and respected coach, presenter, and facilitator in the fields of veterinary practice leadership and management, as well as veterinary business strategy.
Dr Chris Gough
Dr Chris Gough is a veterinarian and a Co-Director at Lincoln Institute of Veterinary Business. Chris spent the first half of his career developing systems that enabled him to create one of Australia’s most successful veterinary practices, Riverbank Animal Hospital.
Trusted by 800+ Veterinary Professionals & Practices
Why Veterinary Practice Owners Choose Lincoln Institute of Veterinary Business Over Anyone Else
Lead To Succeed |
Others | |
|---|---|---|
| Designed specifically for veterinary professionals |  Made by veterinary professionals, for veterinary
professionals |
 |
| Industry-specific curriculum | Comprehensive and backed by science |
|
| Real-world application | Heavy focus on real-world application rather than just
theoretical knowledge |
|
| Flexible learning | Flexible learning options to suit your schedule |
|
| Community and peer support | Access to a community of fellow veterinarians for peer
support & networking |
|
| Leadership focus | Focus on leadership skills necessary for running a
successful veterinary practice |
|
| Proven results for veterinary professionals | We’ve transformed 800+ veterinary professionals &
practices |
|
Trusted by 800+ Veterinary Professionals & Practices
Hear What Our Members Have To Say
Unity, support, laughter, and a surge of ideas and initiatives highlight the newfound vibrancy in our practice as a result of Leading Edge for Veterinarians.
Dr Andrea Tims
Practice Owner, Malvern Veterinary Hospital
Despite economic pressures, we’ve experienced increased profitability, highlighted by enhanced veterinarian productivity and more nurse consultations.
Oliver Young
Small Animal Clinical Leader, VetSouth Ltd
Our improved communication with pet owners has created a more fulfilling environment for our staff, satisfied clients, and better care for our animal patients.
Dr Greg Goldsworthy
Veterinarian, Sugarland Animal Hospital
The practice has seen improvements in turnover, profit, staff retention, customer retention, and net promoter score as a direct result of Lead to Succeed.
Dr Paul Eason
Veterinarian & Clinic Manager, Franklin Vets Pukekohe
The most impactful aspect of Lead to Succeed has been the ability to implement fundamental changes in the day-to-day management of the business.
Dr Nicole Laurence
Director, Foothills Animal Hospital
Since starting Lead to Succeed, our clinic’s turnover has surged from approximately $1.3million to an impressive $2.3million.
Scott Drummond
Director, GIVC
Our practice now operates at a high standard, with team members who share the same values and align with the business.
Tanya Kunzel
Practice Manager, Ripley Veterinary Hospital
The most impactful aspect of Emerging Leaders has been witnessing the growth of the bond between our team members.
Julie Coe
Practice Manager, Stephen Terrace Veterinary
The Emerging Leaders program has been met with enthusiasm and positivity, marking a significant shift in team dynamics.
Carron Jerram
General Manager, Veterinary Specialists Auckland Ltd
Trusted by 800+ Veterinary Professionals & Practices
Claim Your Free 30-Minute ‘4 Pillar Profit Audit’ & Discover How To Double Your Veterinary Practice’s Profits While Boosting Staff Morale And Retention
Book now to speak directly to me, Dr Gary Turnbull (Co-Director of Lincoln Institute of Veterinary Business).
Work with me directly and get a tailor-made plan to Lead to Succeed.
During Your Audit & Strategy Call, You’ll Discover…
How to become a successful veterinary business leader and inspire your veterinary team to go above and beyond
Proven revenue-boosting strategies you can implement right now
How to position your veterinary practice as the go-to spot for veterinary care in your community
The biggest roadblock to creating a culture of excellence
How to revamp your marketing to attract high-value clients (and keep them coming back!)
The proven system for cultivating leaders within your veterinary team to ensure smooth operations - whether you’re in the office or sipping a latte on your day off!
How to attract, find, hire, and retain top talent without sacrificing your profits
Unlock ‘profit centres’ within your veterinary business and boost revenue streams without sacrificing care
How to quickly and easily master financial literacy to leverage your financials for better decision-making
Trusted by 800+ Veterinary Professionals & Practices
FAQs
What exactly is the Lead to Succeed program?
Lead to Succeed is a comprehensive executive leadership training program designed specifically for veterinarians who want to enhance their management and business skills. This program focuses on four key pillars—Leadership, Business Acumen, Team Performance, and Financials—using a blend of real-world application and interactive learning to empower you to transform your veterinary practice.
Who should enrol in the Lead to Succeed program?
This program is ideal for veterinary practice owners and managers within the veterinary field who aim to improve their leadership skills and business acumen. If you're looking to significantly boost your veterinary practice's efficiency, profitability, and team morale, this program is for you.
How is the Lead to Succeed program different from other veterinary leadership
courses?
Unlike generic leadership courses, Lead to Succeed is tailored specifically to the veterinary industry. It is designed by successful veterinary business owners and focuses on the unique challenges and opportunities within veterinary practices. Moreover, our approach is hands-on with a significant focus on implementing what you learn directly into your practice.
What is the format of the program and how long does it take to complete?
The Lead to Succeed program is delivered through a mix of live face-to-face workshops, check-in webinars, on the job application and personalised coaching. You will learn and grow through 3 years of evidence-based curriculum alongside a supportive cohort of like-minded team of business leaders. This format allows you to integrate learning directly into your daily professional activities without overwhelming your schedule.
What if I'm not satisfied with the program?
We stand behind the quality and effectiveness of our training with a 100% Satisfaction Guarantee. If, at any point, you feel the Lead to Succeed program isn't the right fit for you, simply let us know. We will cancel your monthly payments immediately without any penalties, ensuring that your investment is completely risk-free.
Trusted by 800+ Veterinary Professionals & Practices
You Have Two Paths In Front Of You…
Don’t change anything…
Continue to work harder and longer hours
Sacrifice your family time, social life, and health
Stay stressed out and overwhelmed by your business
Book your FREE 30-minute strategy session
0 obligation. 0 pitching. 100% value.
Get instant clarity on your business
Get a roadmap to grow your practice profitably & reduce overwhelm
Take the first steps to build the practice you deserve
What does it cost to hire a new team member?
What’s the cost of training them?
How much profit are you missing because your staff lacks the confidence to recommend the right procedures?
Leaving this page without discovering where you're losing opportunities is like drilling another hole in a leaky bucket.
At the very least, hop on a call, and I’ll show you how my clients are increasing net profitability by an average of 123%.
Then, you can decide whether to take the plan and implement it yourself or work with us for extra support and accountability when making tough business decisions or having uncomfortable conversations with your veterinary team.
Click the link below and let’s make it happen together…
Trusted by 800+ Veterinary Professionals & Practices
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